Lars Olsson Smith is the Swedish mastermind behind Absolut's original vision, and the creator of the present-day distillation method called rectification. And 3 very unique broaches. We DO NOT use any flavors where ALLERGENS (e.g. Most of our collaborations are handled by local markets. Required fields are marked *, For inquiries please use the inquiry form here. Get your tickets and learn so much more here: https://www.absoluthome.com. We do not use bone chars in any process. Thus, and for legal reasons, we prefer to work with our own bank of ideas for further development of the Absolut portfolio. 14. Absolut Vodka is great neat and ice-cold, on the rocks or as a base for hundreds of drinks and cocktails. Absolut Vodka has a rich flavor, is smooth and mellow with a distinct character of grain. Added to Favorites Removed from Favorites. Тhe name itself brings out positive references in one’s mind as absolut (absolute in English) suggests something that cannot be improved, something that is the best, the ultimate. Origin Of The Names Of The Hottest Dating Apps, What’s in the naming of the Volkswagen car models? “We’re a provocateur brand,” says Mukherjee. The purity of the ethanol and the quality of the water are essentially the only factors governing the mouthfeel and flavor of the finished product. We strongly believe that each flavor or product should have a very clear and distinctive role within our product range. Please choose your country to find the contact of your local office. Absolut Elyx is t he luxury expression of Absolut vodka, the spirit that carved out a niche for itself by always doing things differently. However, there is one set of products that people “use” every day. Alcohol. It is a useful tool that is widely used for strategic planning and management in many organizations. Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. Smith’s birthplace, where the wheat used for making our vodka is grown. However, our flavored vodkas are more sensitive, and best experienced within two years of purchase. All Absolut products are absolutely vegan, thus they do not contain any animal products and no such products are used in the production process. We love collabing with influencers, it’s in our DNA! This is the story of how Absolut Vodka is made. All Rights Reserved. Bränvin, meaning burnt wine is the original Swedish word for vodka. Your email address will not be published. ** Your information may be used by The Absolut Company and made available through us to any other entities of the Pernod Ricard Group to provide you with news and promotional information about Absolut. The Story Of Four Brand Names That Had To Be Changed, The Naming Of Six Countries Explained – Part II. A colorless liquor originally distilled from fermented wheat mash. Many of these have achieved high ratings in international spirit competitions. (Pssst… He’s hanging-out in the bottom, right-hand corner.). Making vodka has many variables: the combinations of the ingredients used in the mash, the purity of the water mixed with it, even the type of still, not to mention what kind of cocktail the finished product lands in. Back in 19th century when drinks similar to vodka were popular in Northern Europe, vodka was actually already considered national drink in Sweden. Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. The height of letters and figures in the code are ca 2-3mm. In a befitting memory to Lars Olsson Smith, every bottle of Absolut bears a silver medallion with his image. The first Absolut Vodka campaign (1980 by Geoff Hays of the TBWA ad agency in New York). With the combination of spices, the taste of Absolut Vodka embraces. It's still the same Absolut quality when it's melted, just shake the bottle gently. Welcome to Absolut Vodka FAQ. Absolut is a brand of vodka, produced in Sweden, was first introduced in 1879. Absolut vodka distillery in Åhus, Sweden. Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut Citron) it is impossible for us to fully guarantee that flavored ingredients haven't come in contact with any trace of allergens during the suppliers' production processes. Discover THe MEANING OF TRUE LUXURY VODKA. ABSOLUT is produced through a continuous distillation providing drinkers with a smooth and rich grain character. Vodka (Polish: wódka, Russian: водка, Swedish: vodka) is a clear distilled alcoholic beverage with different varieties originating in Poland, Russia and Sweden. Indeed, some of my favorites have to do with texture — Boyd & Blair Potato Vodka, Absolut Elyx and a strange craft vodka called Black Cow (distilled from whey) had degrees of silky viscosity. SWOSU Softball Charm Necklace and 3 SWOSU Rhinestone Logo Broaches LOVE, Softball, and Bulldogs Charm Necklace! I realize we have covered various topics up to now, such as technology, baby products, cars, cigarettes, retail shops, etc. Notify me of follow-up comments by email. One is the SWOSU logo surrounded by two halos of white and blue Rhinestones. White Russian. The brand is a part of Pernod Ricard Group (It was acquired in 2008 for €5.6 billion). The word “pure” was left out for the same reason. There are a total of 97-gram calories in a single shot of Absolut Vodka. It may still be in production, but just not available in your market. Absolut sources its water from local wells that are more than 450 feet deep, meaning the stuff that gets you tipsy had to push its way through Swedish bedrock for thousands of years. It is effectively used in building strategies for the organization to maintain its competitiveness in the market. You're more than welcome! Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden.Absolut is a part of the French group Pernod Ricard.Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. The name vodka … Fortunately, the know-how of the Absolute liqueur managed to survive through time, only to be rediscovered by Lindmark – the president of the Swedish Wine and Spirits Corporation V&S Vin & Spirit AB. Please contact your local office regarding employment opportunities. The Absolut Vodka is laser marked, with a LOT-code (light grey marking), placed horizontally, ca 10 mm from the bottom. Please choose your country to find the contact of your local office. Regarding product ideas and product cooperation – we are very selective in the launch of new products. ABSOLUT VODKA is a vodka brand which is produced in Å hus, Sweden (not to confuse with Switzerland). Absolut Vodka is a brand of vodka, produced near Åhus, Scania, in southern Sweden.Since March 2008, the company has been owned by the French firm Pernod Ricard, having been sold as a part of the V&S Group, which was owned by the Swedish government.. Building on a four century tradition of producing vodka at Åhus, Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. Today, most vodka is from grains such as sorghum, corn, rye or wheat. Absolut is a part of the French group Pernod Ricard. Absolut is one of the largest brands of spirits in the world (after Smirnoff, Bacardi) and is sold in 126 countries. You must be of legal drinking age in your country to continue, Please enter at least one area of interest. A new name was needed to show the advance of the technology and products and this was “Absolut Rent Brännvin” – Absolute Pure Vodka. Please use caution, and contact us immediately by finding your local office below. Sweet! What’s in the naming of the Volkswagen car models? Differentiating from others, ABSOLUT Vodka is a product of creativeness and strict labour. © 2020 The Absolut Company. In the intense competition among brands, everyone wants insights on the leader's approach – objectives, target markets, consumer demographics, sales data, advertising, and promotion philosophy. Later, during the 1950’s the word vodka entered the Scandinavian dictionary. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Low calories in Absolut Vodka decrease the potential risk of cardiovascular diseases. Two years later Smith introduced an innovative distillation technology, called rectification – one that is used today. Staying aware of what the people are saying — and saying it back to them — is key to producing work that is part of the conversation. Instead of the usual three or four times, the vodka was distilled an infinite number of times. Though it was first introduced 1979 in the US, ABSOLUT VODKA goes way back in the days. Absolut Vodka is 100% delicious with 0% (that's Z-E-R-O) sugar, carbs, proteins, or fat. Absolut Vodka is a Swedish vodka made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. The reasons behind changing the name from the originally propositioned “Absolute Pure Vodka” in the US was that “absolute” a common adjective, not suited for a trademark, so changed to Absolut (bringing out the Swedish background). It's called One Source, the reason why no matter where you are in the world, Absolut will always have same highest, consistent quality. A brand of vodka made popular with a witty marketing campaign. And today, 144 years after Lars Olsson Smith introduced his unique brännvin, this absolute Swedish liqueur is one of the finest vodkas in the world. To be precise, it was first introduced to this world as early as 1879 by Lars Olsson Smith. by christa | Jan 28, 2013 | Naming | 1 comment. You also have a right to lodge a complaint with the relevant Supervisory Authority. We do not use any animal derivatives, either directly in the product itself, or to filter the product. The vodka brand is well-known for its flavoured versions, including Citron, Kurant and Pepper. You can find more naming articles in our blog – check out our articles on the naming history behind Dom Pérignon, or if you like smoking – the name origin of the Marlboro brand. wheat) are declared. By the time Absolut's record-breaking ad campaign ended in 2007, the company's share of the American vodka market had jumped from 2.5% to its current 45%. Absolut is owned by French group Pernod Ricard; they bought Absolut for 5.63 billion Euros in 2008 from the Swedish state. Five interesting facts about the Tesla naming, Blockchain’s meaning and the brand names inspired by it, Breaking down the meaning behind 3 popular brand names. YES. Absolut Vodka is the leading brand of Premium vodka offering the true taste of vodka in original or your favorite flavors made from natural ingredients. Depending on conditions, Absolut can last many years. The Absolut vodka campaign teaches us that a brand needs to adapt to live. All 80 proof vodka freezes at a temperature of -24ºc (-11.2ºF). Absolut is the largest brand of alcoholic spirits in the world before Bacardi and … In 1879, Lars Olsson Smith introduced continuous distillation to Sweden, with which he made Absolut Rent Brännvin. Choose your country to find the right contact. During the manufacturing of Absolut Vodka, the ingredients like grains, enzymes, yeast, and fruits are added for flavors. Confidentiality is the rule in marketing. In 1836 Lars Olsson Smith was born – the guy who introduced the original Absolut Vodka. Ask Lars Bot, our absolutely intelligent AI! Sometimes the freezer is a little bit colder than this and it may actually freeze. Based on this supplier information, our VODKAS ARE ALLERGEN FREE. In fact Absolut is as clean as vodka can be. Find out where to purchase available Absolut products here:https://www.absolut.com/products. You can also find a black inkjet 5-digit code printed onto the plastic shrink-wrap (over cap and neck of bottle). Choose your country of residence to find the right contact. Contents Tall, cool, and refreshing, the highball is the drink of summer for home bartenders, and the New Zealand-based Broken Shed vodka works beautifully in the glass. Absolut is one of the largest brands of spirits in the world (after Officer's Choice, Smirnoff, Bacardi) and is sold in 126 countries.. The height of letters and figures in the code are ca 2-3mm. Speaking of the Absolut bottle, the design is based off an eighteenth-century apothecary bottle. Your email address will not be published. 3. unknown. If you interested in the special vodka grew and you want to learn the interesting story behind the bottle design of the Absolut Vodka, as we know it today, click here. If you have any doubts that the bottle you have bought is a real Absolut product, please choose your country of residence to find the contact of your local office. Absolut Vodka, however, is made solely from grain, which more than 400 years of tradition has proven to produce the best and purest vodka possible. Get a Absolut mug for your dog Riley. When I did a little more research into Absolut's mission and philosophy, I wasn't surprised to see that their vodka production is dedicated to quality and respecting the world they serve. The same can be said for our flavored vodkas, made only of natural ingredients from berries, fruits, and spices with Z-E-R-O sugar added. Although it isn’t the only vodka from Sweden (there’s that other iconic brand, and a few more), Svedka is a combination of the words Svenska, which means Swedish, and vodka. Absolut was so successful because it was able to stay relevant for many years, though shifting trends and times. Please contact your local office regarding internship opportunities. With the approaching of the 100 year anniversary of the amazing alcohol beverage, Lindmark wanted to re-establish the Absolute alcohol drink and make it worldwide-known. Absolut Elyx is the luxury expression of Absolut vodka, the spirit that carved out a niche for itself by always doing things differently. As Abou-Ganim points out, there’s been a return in the highball, a three-ingredient cocktail of spirit, bubbly water, and crucially, ice. We DO require ALLERGEN-FREE documentation (based on Regulation (EU) 1169/2011) from all flavor suppliers. Sponsorships are handled by our local markets. Absolut is one of the largest beverage brands in the world. But there is a different meaning attached to the name origin of the vodka, one brought by practicality. Absolut Vodka is the one of the largest spirit brands in the world, only following Bacardi and Smirnoff. Six shots of Absolut and I fell off my barstool. Absolut … So it is not possible for us to give away any specific information regarding strategies, marketing analysis, money spent on advertising, or other costs. According to the spirits trade magazine Impact, Absolut's 4.9% annual growth rate between 2000 and 2005 was the slowest among the seven vodka brands that … For more information, please consult our privacy policy. Marketing team, product positioning, advertising and so on, led to the beginning of a new era – the Absolut Vodka era. Absolut has a long history of connecting itself with the zeitgeist. The leader, if this company wants to maintain its edge, keeps its counsel. For our flavored vodkas (e.g. In … By the turns of events, Lars Smith died in 1913 and a few years later the entire Swedish alcohol industry was monopolised by the government. By developing relationships with fellow cultural pioneers, Absolut vodka grew in stature and with its single-minded commitment to quality matched only by its passion for hospitality, it wasn’t long before this little water … The Absolut Vodka is laser marked, with a LOT-code (light grey marking), placed horizontally, ca 10 mm from the bottom. Please choose your country to find the right contact of your local office. Absolut Vodka, Kahlúa, Cream. – part II, Trends in Brand Naming That Happened in 2017. You can also find a black inkjet 5-digit code printed onto the plastic shrink-wrap (over cap and neck of bottle). Thanks for signing up!Close this window to get back to what you were doing! Smith created a market for premium vodka that did not formerly exist, and subsequently eventually controlled 1/3 of the vodka … ABSOLUT Vodka is the premium vodka with natural flavour receiving from winter wheat and pure water. Here, you’ll find the top answers to the Internet’s most asked-about vodka.Can’t find your answer? Absolut Vodka uses a special method of distillation that retains a smooth grain character and is extremely low in unwanted by-products. Top definition. At any time, you can exercise your right of access, rectification, erasure, restriction, portability, objection or withdraw your consent at any time without affecting the lawfulness of processing based on your consent before withdrawal by contacting us at privacy@absolut.com. But there is a different meaning attached to the name origin of the vodka, one brought by practicality. absolut vodka. Absolut Vodka is one of the best-selling alcohol brands in the world. Vodka can also be made from potatoes, molasses, soybeans or grapes. Absolut is produced in Åhus, L.O. Тhe name itself brings out positive references in one’s mind as absolut (absolute in English) suggests something that cannot be improved, something that is the best, the ultimate. The word brännvin was used in Scandinavia instead of vodka in that time – a term that translates as burn-wine. The slogan ‘Country of Sweden’ was added and an enduring piece of brilliant packaging design was created. He showed his first product on the market in 1877 and it was called “Tiodubbelt Renadt Brännvin”, literally meaning Tenfold Purified Vodka. The acronym Absolut Vodka The Spirit Of A Brand SWOT stands for strength, weakness, threats and opportunities. 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